Friday, November 25, 2011

Enjoy Sharper and Crisper Prints With HP C7115X: LaserJet Toner Cartridge Technology


HP LaserJet cartridges are among the top cartridges in the market today because of their unparalleled track record in terms of quality, reliability, and cost-effectiveness. Black cartridge HP C7115X partners with 16 printer models at optimal efficacy. Based on ISO/IEC 19752 specifications, which established the industry standards to ascertain the yield of cartridges in 2004, the average output of each cartridge is 3500 pages. Each page printed with the original HP cartridge produces both standard and high quality text and grayscale images at the user's option. Consumers are, therefore, always assured of a satisfactory printing experience as long as HP printers and original cartridges are used.
The two-component or dual polymer toner ultra-precise technology adopted in HP C7115X cartridges is mainly responsible for sharper and crisper prints expected from HP LaserJet printers. The technology harnesses specially coated magnetic materials known as carrier beads in order to generate the suitable electrical effect needed to excite the toner in producing the desired resolution of the document being printed. Prints of consistent and reliable quality using the cartridge are, therefore, valued not only for school or home use, but also for office printing requirements.
As in any other resource, HP cartridges should be properly handled whether in storage or in operation to maximize the print output quality. The cartridge should be stored in a condition where relative humidity is from 10% to 90% and temperature ranges from -4 °F to 104 °F. Meanwhile, allowable printing conditions reflect a narrower range for both humidity and temperature, at 10% to 80% relative humidity, and 59 °F to 91 °F operating temperature. The acronym RH beside the percentage in humidity specifications stands for relative humidity, which represents the fraction of the water vapor pressure in the air expressed as a percentage of the vapor pressure. Relative humidity changes with respect to both absolute humidity and temperature, hence, environment-related specifications usually pair both relative humidity and temperature.
Since quality printing is a synergy among printer, ink and paper quality, the best prints using HP cartridges are achieved if care is also extended in the handling of printer papers. In this regard, paper should be of standard quality based on printing requirements. Additionally, they should be kept dry, clean and stored in non-humid conditions.
HP C7115X is the specified toner cartridge for a wide range of HP LaserJet models: 1000, 1200, 1200n, 1200se, 1220, 1220se, 3300, 3310, 3310mfp, 3320, 3320mfp, 3320n, 3320 nmfp, 3320n, 3320nmfp, 3330, 3330mfp, and 3380. It is strongly advised that for best results, only original cartridges should be used for HP LaserJet printers. Procurement of original HP LaserJet toner cartridges may be accomplished either from the HP online stores or from authorized resellers of HP cartridges, such as Q Supplies.
For shipping and related purposes, the dimensions of the cartridge package in terms of width, depth, and height are 13.54 in x 4.80 in x 7.72 in. The weight of the packaged product is 2.64 pounds. All HP toner cartridge products enjoy Premium Protection Warranty, and as such are guaranteed free from defects and of excellent workmanship.
Charles A. Miner
Best Toner Cartridge Prices on the Web.
Article Source: http://EzineArticles.com/6712548
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Knowing Your Printer Toner Cartridge: HP C8061X Black LaserJet Toner Cartridge


Product Description
The HP C8061X Black LaserJet toner cartridge is specifically designed for the HP LaserJet 4100 printer series. The cartridges have the HP Smart Supplies technology built-in which automatically monitors ink levels and notifies the user once the toner level goes low. Other innovative Smart cartridge features online-enabled ordering for printer supplies, enhanced printing, and cartridge authentication. In addition, its improved cartridge design enhances toner distribution so you don't have to shake the cartridge anymore.
Printing Specifications
Also known as HP 61X, this product can print out 10,000 standard pages per cartridge on the average. This figure is based on independent tests conducted using ISO/IEC 19752 standards. The ISO/IEC 19752 standard is a method used to determine how many standard pages at 5% coverage can be printed out by a single printer toner cartridge.
Environmental Specifications
The product operates best on an environment with temperatures ranging from 50 to 91º F and 20 to 80 percent humidity. When storing unused toner cartridges, it is recommended that the product is stored in a place with a temperature of -4 to 104º F and 10 to 90 percent humidity. Observance of temperature and humidity parameters ensures proper operation and viability of HP products.
Environmental Impact
The HP C8061X Black LaserJet toner cartridge is composed of 18% recycled content made possible through the HP Planet Partner Program. The HP Planet Partner Program is the company's global initiative to promoting recycling of HP products and supplies. Consumers are encouraged to participate by returning old and used HP products and supplies (i.e. toner cartridges) so that these items can be processed for materials recovery and recycling. Once in the recycling facility, collected items are disassembled and sorted. Metal and plastic components are processed to become raw materials for new HP products. Residual ink, toner, and foam are removed and disposed in accordance to environmental safety laws and guidelines.
Weights and Dimensions
This product measures 13.9" x 6.14" x 9.72" (W x D x H) and weighs 4.4 lbs.
Manufacturer Warranty
This printer toner cartridge is covered under HP's Limited Lifetime Warranty. This warranty is active until the HP ink inside the cartridge runs out or the warranty end date is over. Likewise the warranty is honored as long as the printer toner cartridge is installed and used on original HP equipment and authorized original equipment manufacturer (OEM) devices. The warranty is considered void if the product is tampered with or subject to misuse. In addition, refilled, re-manufactured, and refurbished cartridges are also not covered under the warranty. The use of altered HP supplies on original in-warranty HP printers is discouraged since any damage caused by these adulterated products will not be covered by the equipment warranty.
Printer Compatibility
The HP C8061X Black LaserJet Toner Cartridge is compatible with the following HP printers: LaserJet 4100, LaserJet 4100dtn, and LaserJet 4100mfp.
Availability and Accessories
This product is available in single and dual cartridge packs. Authorized accessories include the HP Q5421A Maintenance Kit and various surge protectors.
Charles A. Miner
Best Toner Cartridge Prices on the Web.
Article Source: http://EzineArticles.com/6712705
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Computers and Technology

Can My Laptop Be Damaged By An Incompatible Laptop Charger?                                              r



Laptops have now become essential parts of our lives and have moved on from being luxury devices to an absolute necessity. Electronic appliances and computers only work well when all their peripherals are in the right condition. Laptop chargers are essential as well, because they recharge a laptop battery.

A laptop battery is designed to be recharged at a certain voltage and ampere. The life of the battery is maximized when a laptop user recharges the battery at the same voltage and ampere value. Any changes in this configuration are not going to help. On many occasions, people tend to use wrong chargers simply because they are in hurry to bring their laptop back to life after it is drained of all its power.

Incompatible laptop chargers can damage a laptop and its battery to a great extent. Read on to learn more on how this can happen:

1. Incompatible chargers may be of a lower voltage - A lower voltage laptop charger is likely to overheat when you use it. For example, if your laptop battery demands a 90 watt laptop power supply, and you connect a 70 watt charger, it is almost certainly going to cause overheating. As a result of overheating, you may even smell burning plastic from around your laptop and charger. This is an indication that you should immediately remove the incorrect charger from the DC socket.

2. Temporary usage can also be dangerous - Even the temporary use of an incorrect charger can have adverse effects on your laptop battery. Many people complain that their laptop batteries start draining out soon after they use an incompatible charger. The battery life can go down considerably if you use a lower voltage laptop charger. Always try to find the right model of the original laptop charger on the internet if your old one is no longer working. Try not to use makeshift arrangements for recharging your laptop battery.

3. An incorrect laptop charger can damage your motherboard - On many occasions, faulty laptop power supply has caused irreparable electrical damage to laptops. It usually happens when you rely on a duplicate or universal charger. Many people buy cheap and low quality chargers from the market once their original charger stops working due to some reason.

Most people try to save a few pounds while purchasing a non-branded model online or from a local computer shop. These laptop chargers are prone to overheating, voltage fluctuations, and scores of other vulnerabilities. It is important never to use these chargers with your laptop even if they claim to provide the right voltage. These duplicate chargers have little or no safety features, including power trip in the event of voltage fluctuations.

It may seem like a feasible option to use a universal charger for a while. However, you will only end up causing damage to your laptop in the long run. Always remember to buy new and original laptop chargers on the internet when you are in need of a replacement.

Article written by Michael Pattison from Which Laptop, one of the UK's leading suppler of Laptop Chargers

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Article Source: http://EzineArticles.com/6694276

Tuesday, November 22, 2011



Friday, November 18, 2011

A Quick Look at Modern Advertising


Having something that you feel passionate about is exciting and deserves a forum where the appropriate candidates can acknowledge its presence. Exploring the various vehicles utilized to get a call to action message about your business' products or services in front the right people fosters a winning situation. The research and development process will reveal a volume of opportunities that can be accessed without spending a great deal.
Expectations are really important to have when you are placing your advertising efforts (and dollars) into strategies you believe in. Every dollar spent within your marketing campaign will produce a set of results you can utilize to strengthen your response rates. It is vital to remember that you should not take on too many experiments at one time. The data you need could get lost in the process and produce unfavorable consequences.
The feedback you receive from prospective customers who are taking the time to explore what you have to offer will serve as your blueprint for success. Having a follow-up strategy and an opt-in opportunity for those who are interested in further investigating your claims is very helpful. This invites those who may be able to benefit from your merchandise to establish a professional relationship with you.
Having a website is a strong way to position your brand for longevity and success. The structure of your online presence should be set up so that it becomes a viable resource that customers can access on a continuous basis. Keeping fresh content and staying with subject matter that is important to your potential candidates is a must.
Patience is definitely required when one is building a brand, and it's extremely vital not to spread yourself too thin. For those who have a team of professionals to which different tasks can be delegated is a powerful means of sharing the responsibilities. This level of involvement ensures that no bases are left unattended and that you are able to respond to all inquiries in a timely manner.
Being flexible creates a positive mindset that will allow you to make changes in your advertising campaign when the results of your research call for you to do so. Even unfavorable responses serve as a guide to support your ability to turn things around for the better. Being open to new ideas permits you to keep a fresh and meaningful perspective toward the work.
Having resources to support your advertising efforts begins with what you know about your industry in its entirety. The level of success you aspire to achieve can be attained by putting your greatest efforts in action. Being proactive is often a team effort, so utilize the resources that you can place your confidence in.
Aveta Solutions - Six Sigma Online ( http://www.sixsigmaonline.org ) offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.



Article Source: http://EzineArticles.com/6695097

Printed Marketing Materials Still Ideal for Businesses


Expert Author Michelle Abreu
Printed marketing materials are still beneficial to business today, but that's something that businesses don't realize. They assume that just because modern printing techniques are the current trend, there's no good use to traditional marketing materials. Understand though that traditional materials are still as important as they were in the past. There would always be instances when you need to send written letters and other documents. This would require you to create printed marketing materials to send to your target audience.
Printed marketing materials can help widen your customer base. Despite the widespread popularity of social media and email in communicating with customers, printed materials are still indispensable. In fact, you can use printed materials as your first step in achieving a successful business. There are actually various printed materials you can use in your business. The most common are the following:
- Flyers. These are simple materials that can be created at low cost. Printing flyers is not a difficult task. You can even print them using die cut printing to add texture and unique look to them. Just ensure that your message is simple and to the point so your readers won't have a hard time understanding your message.
- Postcards. These are great for keeping in touch with customers and updating them with the latest in your business. If designed well, postcards will be a welcome addition to your marketing program. People will easily notice them in their mailbox and most likely pick them up first. Just think of the effect they will do to your prospects when the design and the message are done impressively.
- Business cards. These are a basic necessity of businesses which should be with you anywhere you go. You never know when you will meet new customers, so you have to be ready to hand out your cards when the opportunity comes. Remember though that your cards will be a reflection of your business so be sure to design them well. You can always avail of die cut printing services to give your card an extraordinary look.
- Brochures. These are ideal in presenting your products to your target customers. They will help you inform and educate your target audience about your business. It's important though that you design your brochures well so they will represent your business impressively. Every image you incorporate on it should be high resolution so people will get a good look at your products. It's affordable enough to print brochures today, so you have no reason not to do it.
These are just a few of the materials you conclude in your marketing campaign. Remember that competition is though these days. You have to present your business in the most impressive and effective way if you want to keep it thriving. As much as you can use modern marketing techniques in promoting your website, you should still not ignore the traditional techniques. They are still effective today as they were in the past.
Just make sure to get your materials printed in advance so you don't miss out on deadlines. Remember that competition is tough these days so you have to make every move possible to make your materials interesting and compelling. Start with your printed marketing materials and you are sure to see the difference they will bring to your business.
Michelle Abreu has been writing articles online for about 2 years now in a printing company. You can also visit this website for more wise tips ondie cut printing, get a reasonable price for any of your print projects from a die cut printing services company complete with their inhouse die cutting machines.

Die Cutting Your Business Cards


Expert Author Michelle Abreu
Despite all the buzz on social media and modern marketing techniques, is there still a traditional marketing tool ideal for marketing these days? There actually is-the business cards. These cards are actually among the oldest marketing tools in use until today. They have started out as simple contact cards, but today they have evolved to be one of the most artistic and impressive marketing tools.
If you have been considering ditching business cards, you better reconsider. People still ask for business cards today. When you go to networking activities and business events, people will still ask for your card. It's better prepared than loose sales opportunities, right? So, you better start creating your own business cards today.
However, the modern business card is no longer just a simple piece of rectangular paper that contains contact details. They have adapted to the latest trends to make them more fascinating and impressive. Anything is possible today, so you have no reason not to put the business card on top of your marketing list. A great advancement you can incorporate in printing your cards is die cut printing.
Die cutting is actually a unique way of making your simple cards look out of the ordinary. This makes use of unique designs that will give your card the distinct appeal that you desire. You can basically create any shape or design you want as long as it is ideal for your business. But before you have your die cut cards printed, you need t first decide on the design and materials you will use.
It's crucial that you pick a design that is reflective of your business. Although there are templates you can use to design your cards, it would still be best if you make your own design. This will give your cards a personalized look that will appeal to people. Just use your creativity and imagination in order to come up with the perfect design for your business. You can also ask the help of your printer in coming up with the perfect look. They can suggest to you several ideas on how to best make your cards exceptionally appealing.
Another great way to get the perfect design is to look at the cards of other business, even your competitions. You can get ideas and inspirations from them which you can use in your own design. But remember not to copy to designs you see. Just use them as inspiration.
In terms of the material to use, die cutting will require you to use high quality card stock. Make sure that you look for a durable card stock which will effectively hold the design you want for your cards. You can use matte of glossy finish on your cards depending on your need. You can also use plastic instead of paper to make your cards more durable and longer lasting. There are other options you can do. You can research about it or talk to your printer.
A lot of printing companies today provide high quality die cut printing services. Be sure to find the best print shop that will help you utilize the full potential of your cards. With well-crafted die cut business cards, your business will be well represented and people will surely recognize and remember you easily.
Michelle Abreu has been writing articles online for about 2 years now in a printing company. You can also visit this website for more wise tips on die cut printing, get a reasonable price for any of your print projects from a die cut printing services company complete with their inhouse die cutting machines.

Ways to Enhance a Postcard


Are you looking to freshen up your postcards and increase your conversion rates? Give these tips below a good read and try applying them to your next postcard marketing campaign.
1. Use High Quality Images and Graphics
Sadly, I have seen far too many postcard designs with poor quality images and graphics. With today's large amount of very affordable stock photo and images sites online, there should be no excuses for not using great quality imagery.
The better your images the more professional your postcards, promotions and brand will appear. If you are doing a large scale campaign you might want to look into having totally unique photos taken or graphics created, but there is nothing wrong with using stock images. Just make sure they have not been downloaded 1,000 times because many people might have already seen it in promotions.
2. Go Full Color Both Sides
Nowadays, everyone is on a tight budget especially when it comes to marketing campaigns, but sometimes it is good to do all you can do. With postcard designs this means going full color both sides. People love color and in these dull and dark times, a little color and a nice special offer can really brighten someone's day.
If you are printing in bulk, the added color can really pay off for not much extra cost overall. It gives your brand a better image and it will help your postcards stand out from the other postcards.
3. Be Unique
When it comes to marketing, the best businesses and marketing agencies always push the limits. You don't have to go crazy or spend a fortune, but sometimes something as simple as a die cut postcard in a unique shape that relates to your business can be enough to greatly increase your conversion rate or at least get you a few more clients that could turn your bad month into a great month.
You could also use special card stocks, special inks, special printing techniques or even just a wild graphic design. The only way to know if something will be a huge hit is to take the risk and try. Brainstorm a bunch of ideas and when the time is right and you have the money, give it a shot.
Just remember you will always have a ton of competition and direct mail marketing is returning in popularity so you need to make sure your postcard designs stand out in the mess of mail people get everyday.
When you are ready, check out High Quality Prints for all your professional and cheap postcard printing needs.


Article Source: http://EzineArticles.com/6698254

The More Aggressive Your Branding, The More Passive Your Income


Expert Author Scott A Lavitt
When customers love your brand they are willing to pay a premium for what you sell. And, best of all, they buy from you repeatedly. In a nutshell, that is what branding is all about-creating a unique identity for your product or service that customers can emotionally connect with. People love their Pepsi, they love their Starbucks, and they're willing to pay more for the brands they love on a regular basis. That's where the passive income part comes in: customers buy the brands they love over and over without having to be coaxed into doing so each and every time. And that is a beautiful thing compared to selling on price alone, where you have to constantly advertise fleeting sales events or limited-time offers to make a one-time sale.
Think of it as two sides of the same sales-and-marketing coin: On the branding side of the coin, customers want to come back to buy and do so without having to be coerced each time. On the selling-on-price-alone side of the coin, the company has to chase would-be customers with a constant barrage of ads that scream the daily price. This makes the selling-on-price approach extremely labor intensive because to stay competitive you have to constantly scour the internet to see what your competitors are charging. And if the competitive price changes the next day, you need to run another ad, again, screaming the daily price. So selling on price alone makes you work and spend for every sale made-completely obliterating any real sense of passive income.
And if the constant labor and expense of creating and running ads that tout the lowest price isn't reason enough to create a power-brand, there's the fact that selling on price alone naturally forces a rock-bottom profit structure. Selling with an ultra-thin profit margin dramatically drives down your return on investment (ROI). After all, you are going to incur some advertising cost, even if it's just the drain of your time working social media sites and blogs.
Should you look into branding your business? After being in advertising and marketing for more than twenty years, I can assure you the profitable answer is a "no-brainer." It's a no-brainer because customers make buying decisions first with their "heart," if you will. Emotion is the first aspect of the two-part buying decision. Logic is the second part. But even then the logic is really only used to "justify" what the person wants. And you know what, you can't emotionally connect with a product that sells on price alone because by default selling on price alone means the product or service is nothing special. Companies who sell on price alone have necessarily commoditized their product or service. They're implying, "We have the same thing everyone else has and there is no other reason to buy from us except for our low price."
So how do you create a great brand? This is the fun part. Branding means setting yourself, your business, your product, or your service-whatever it is you're selling-apart from your competition. It means creating a clear identity that customers can emotionally connect with.
Branding is an art and a science, and there is much to learn about both. Too much, in fact, to explain in this article. However, I have created a fun and easy-to-understand five-step program based on the same process that I do on a daily basis to create multi-million-dollar brands. You can find out more at http://www.amcass.com or search my name on Amazon.
So the best way to get rich online is to do the same thing that successful marketers have always done-create a strong brand. Because when you build a strong sense of brand loyalty with your customers, you aggressively increase your passive income.
Scott A. Lavitt

Pop Up Stands Are Outstanding Display Tools


Various new companies are emerging with a dream of achieving a success in this competitive industry. Every firm holder makes different and extraordinary efforts to promote his business and services to the mass and become a successful business person. Many of them organize events like trade shows, exhibition displays and campaigns to showcase their products to the target audience. In these events they use pop up stands to convey their message through different display panels for various products. These stands look trendy and unique with the long-lasting panels that could be used for years.
For heavy responses at the trade show, it is necessary to have beautiful pop up display panels. It is not at all easy to organize an exhibition for advertising the products and services of the company. The mere objective of such event is to grab public responses. There are lots of designs that could be used to meet the requirements and accomplish the objectives of the exhibiting company.
Some pop up stands have magnets that help the person to attach a graphic banner design to the framework. There are many banner designs in fabricated material. These are such beautiful displays that one could use them to interact with their viewers. No doubt that the idea of such display panels is creative and a person could avail numerous clients for his business. One could use large format graphics of the products and highlight the services offered by the company. The fabric stands are created in gleam that helps the designer to make it a perfect display solution.
An amazing part of the pop up stands is that these could be easily folded and used as portable displays. A person can use these stands easily, wherever he requires. One can store them in the carry bag without any trouble. These panels could be assembled and dismantled effortlessly. One would not need to hire an extra labor as he could fix and put them back in the storage bag after the exhibition gets over.
If you are a novice and want to promote your business to various people, then pop up stands could be a good and affordable idea. You can place your order in bulk and avail them all at cheap rates from several printing companies. These companies offer customized pop ups. You can create your display design with your innovative ideas. All you need is just contact the right company that suits your budget and give correct designs for trade shows.
It is true that pop up stands are the most effective display panels that a person could buy in bulk at cheap rates. There are many companies that offer useful pop up displays in different materials according to the requirements of their clients. A person could use them in various marketing events for years.


Article Source: http://EzineArticles.com/6696864

Folded Postcards As a Tool for Business Marketing


Postcards have traditionally been a great and successful tool for marketing, especially at events. They have been used to extend business with existing customers as well as for finding new ones. They still are as effective as they were, even though email marketing has taken the limelight. Folded postcards are what are used more and more these day instead of traditional single postcards.
Much of the advantage of foldable postcards lies with the fact that there is more space to write things or send across your message in other ways, such as beautiful designs. Also, this kind of postcard allows you to do something creative on it such as beautiful drawing related to your products or services. In other words, you can make your postcards more readable if they are of the foldover variety.
As with regular postcards, foldable postcards also come in a variety of shapes and sizes. There are also options when it comes to the material used and even feel when people touch these cards. Depending on what your intended purpose for the postcard is, you can choose from sizes ranging from 6 X 8½ to the large 18 X 11 postcards. The larger ones are great if you also want people some small forms.
If you are choosing these postcards for distributing in order to fill forms, you are better off using uncoated 10pt paper type rather than the thicker 14pt ones. That will make it easier for people to write on it. For all other purposes such as invitations or simple marketing, thicker ones are the more appropriate option. These folded postcards have gloss covers, which make them more attractive than uncoated ones.
Also, postcards that are foldable need not be the ones which are folded only once. The cards which can be folded cards offer even more space so that you can elaborate on your pitch and give a clearer message. That is not to say that simple foldable postcards are not as good. They are good for giving simple, clear and concise pitches.
When it comes to the finishing of the card, you can choose different finishes for the front size and the rear size, or rather then inner portion of the card. There are two primary ways of coating postcards - aqueous and UV gloss. Both these are effective in their own way. Even within these coatings, you can choose how much gloss you want on the cards.
Sometimes, you want the postcards delivered, but don't want the contents to be read by anybody other than the intended recipient. In that case, you can foldable postcard printing services to perforate the cards so that they can be torn off to see the contents. These can cost more than regular foldable post cards.
Foldable postcards are really, a very convenient way of marketing. Moreover, they are simpler for other people to like and thus for you to get responses from them. You just need to find the right printing service to order folded postcards for your business.
If you want a successful aids for your events you can use folded postcards and you can search for other postcards that you need in BusinessPrintingNeeds.com


Article Source: http://EzineArticles.com/6696055

?I 5Internet Marketing Tools: Which Provides The Most Outreach Potential


Expert Author Jeff W Hensiek
Outreach potential with Twitter, Blogging, Websites, Facebook and YouTube.
We're all want to generate more leads and more sales. Isn't that a key function of your Internet Marketing Plan?
We keep hearing about lots of different online marketing tools and how all of these different companies are using social media, websites, blogs, etc. to gain huge followings and tons of sales.
A lot of our clients are asking...where are the large sales? How do we tap into social media to generate huge sales? Should we even have a website anymore?
All valid questions, thoughts and concerns.
As we look at different online marketing approaches, we too evaluate the outreach potential for our clients. Many come to us and they tell us, "We've seen this Twitter thing. I think I want to Twitter because I heard that XYZ company (a fortune 500 company) uses twitter and sold $x last month."
As a consultant to them, our first round of questions obviously come at them with a focus on their website and their current online marketing presence. How strong is it?
Then, we jump into questions about how tech savvy they (and their staff) are.
And finally, we hit on budget. Sure, you can shoot for the moon (like these huge fortune 500 companies), but not on a $500/month budget.
Obviously, we need to get some perspective and focus.
Below, we've outlined our current position with respect to outreach on 5 different online marketing tools.
(and obviously, technology changes very quickly, and so can our opinion of where these different tools rank. Yes, this has happened in the past and we continually educate/update our clients on what is best for their situation.)
Internet Marketing Tools: Which Provides the Best Outreach for a Small/Medium Business?
Before we get a lot of negative comments on this post, we need to clear the air first. From what we know, the Google search engine still maintains 65% of all search volume. Bing/Yahoo occupy about 30% combined. And the rest of the search engines (aol, ask, etc.) are scrounging for the remaining 5 % or so.
Also, we totally understand that some tools provide more of a "referral" type of service.
We've taken all of these different things into account as we've developed this blog article. And, we fully realize that things will/may change over time. However, all of these tools can become part of your Internet Marketing Plan.
OK, on to the rest of the post.
In this article, we've looked at 5 different tools; Websites, Bloggs, Twitter, Facebook and YouTube.
Each of these tools has their own strengths and weaknesses. So, let's get started. 
  1. Websites: Overall, websites are probably the most effective outreach tool the companies have at their disposal. Most companies have already developed a website and their real problem is that they need the website optimized for the search engines (Google, Bing, Yahoo, etc.). In our book, the website is usually the place for a business to start. After all, it allows the business to be completely hands off while having a strong presence on the search engines.
  2. Blogging: Blogging comes in at a close #2 in our book. Blogging has some really positive aspects related to it. For example, the look and feel of the site can be quickly an easily adjusted. Also, a company can quickly use the built in CMS (content management system) to easily make changes, add content or edit posts on the site. This tool allows a business to be very functional and flexible. The only reason it slides in at #2 (vs. in a tie for #1) is that there can be a little more hands on applications with a blog. What we are thinking of specifically is the constant desire/need to add relevant content 2-3 times per week to the site.
  3. Twitter: We next look at Twitter. And or overall impression of twitter (at the current time and depending on your business model) is that you may want to hold off on Twitter until you have some of the other tools locked down and effectively bringing in leads for your business. In a recent book about Twitter (yes, we read about everything we can get our hands on) the author likens this tool to feeling like you are on a crowded beach trying to get your message out there. There tends to be a lot of conversations going on with Twitter and standing out is going to be the real key. Recently, HubSpot (http://www.hubspot.com )had reported in an online webinar that the average social media link online has a shelf life of 3 hours. What this means is that you'd need to be tweeting about 3-5 times per day to keep your message fresh and out there. In the defense of Twitter, there are different tools you can use that help you manage your tweeting and keep on top of your conversation much more effectively and efficiently. However, again, these tools require you to be familiar with a computer and to be using a computer on a consistent basis.
  4. Facebook is the next tool we identified. All in all, Facebook has a slightly higher level of outreach than Twitter. If you were to be using Facebook on its own. However, if you use Facebook in conjunction with your website and your previous clients, then the outreach potential goes up in a hurt. When you are using Facebook in conjunction with your website you can truly go viral in a hurry. And, when your clients "like" you, that action shows up on your clients friends' pages. Hence, a great referral for your business.
  5. YouTube: Lastly, we looked at YouTube. This is a great tool for outreach. There are two reasons this tool works so well for outreach. First, the YouTube video can be very keyword relevant. This means that when a consumer is searching for your products and services they are able to find you on the first page of the search results. How awesome is that! Secondly, the video itself is like a miniature sales pitch. What do you want the client to do? Call? Ask them to give you a call on the video. Your phone will get some use.
All in all, we see websites and blogging as being the primary way for businesses to be able to reach out to potential clients. The main focus would be to have a strong presence on the search engines and that will lead to generating more leads and more sales.
As a second tier implementation, we'd encourage YouTube and Facebook. YouTube will help your business gain exposure online and on the first page of the search engines while also acting as a sales tool. Facebook will help you grow through people you know and people that are your "friends".
Third would be Twitter. While this tool my currently come last on this list, rest assured that it is our belief that EVERYONE will end up with a twitter account at some point in the future.
One of the best ways to implement some of these tools would be to bundle them together. For example, there are many Internet Marketing Companies that are starting to offer Facebook/Twitter packages. These packages include some tweeting as well as some Facebook wall postings.
To see if your business is ready to implement some of these tools contact Jeff Hensiek by calling 866-503-7673, email or through our Internet Marketing Plan Proposal form.
Again, if you found some value with this post, please submit a comment. We appreciate it.
by Jeff Hensiek
Author of, "3 Keys to a Successful Internet Marketing Plan: PPC | Local Listings | SEO | Social Media"
Learn more about how to develop your internet marketing plan by following his website at http://www.InternetMarketingPlan.co/

Keep Your Business in Front of People With Door Hangers


Expert Author Martha Killian
What did you feel when you last received sales letters or pamphlets from random businesses? Excited? Intrigued? Or maybe annoyed? With the growing popularity of social media and online marketing, direct mail has been the least choice of most business owners when it comes to marketing materials. Why? Because people these days no longer pay attention to ads they receive in their mailbox. They instantly assume that any mail or ad they receive is simply junk mail.
This is what businesses have to battle constantly. If they want to get their prospect's interest they have to do more than just send letters. Now, the question is what material they can use in marketing their business which will put then in front of keep for a long time. There are several choices. You can go with die cut business cards, social media, or you can try out one of marketing's hidden jewels, the door hangers.
Now, it's natural for you to ask what a hanger would do to your business considering that it is popularly used in hotel or inns to mark doors. The hanger's job may seem limited but once you see its function and the creativity you can do with it, you would realize its importance to your business. Why don't you include door hanger printing in your campaign today and see where it will bring your business.
Door Hanger Essentials
Door hangers are actually among the most inexpensive marketing tools you can use today. They are small and simple enough to do that even small businesses working on a limited budget can easily afford them. If done well, this simple tool can bring good response to you.
Of course, you have to come up with the perfect design and copy to make your hangers captivating. There are hanger templates you can use, but for a more catchy and impressive appeal, it would be best if you go for a custom design. Create your own design that you think fits best with your business. It's also crucial that you develop your own copy. Because there is only limited space on the material, make sure to keep your message short, clear, and to the point. If you are not familiar with the design and writing process, you can hire a trusted designer and writer to do the job for you.
Who can use the door hangers?
Small businesses can basically find a good use to hangers. Because they often have limited budget, these hangers would easily fit to their budget. Among them are bakery, home-based businesses, flower shops, inns, and many others. Aside from small businesses, large companies can also invest in this tool to widen their market reach.
Additional function
One great way to make your hangers interesting is to provide additional details on them. Perhaps you can add a coupon at the back, a list of your price rates, or a map to your store. These are simple but valuable details that your customers will appreciate. In fact, these additional details can be the main driving point that will encourage your customers and prospects to keep your hanger.
Have a professional printer print your hangers for you. They are the expert in the field, so they know how best to print your materials.
Martha Killian has been writing articles online for about 2 years now in a trusted printing company. You can also visit this website for more wise tips on door hanger printing and download free door hanger templates carefully crafted for your wide array application.

How to Brand Your Own Business


Expert Author Michelle Abreu
Connecting with target customers is not an easy job. There would be hesitations at first before you can finally win the trust of your target customers. But if you know the trick, it can be so much easier for you to connect and communicate with your target audience. You don't have to spend sleepless nights and thousands of dollars just to achieve your goal. So, what's a good trick to connecting with customers? Well, that would be through your brand.
Your business brand is actually the main element that will tell your compelling story to your customers and prospects. It will tell them who you are, what you can provide them, and how you will do this. Even though your business is small, you will need a good brand to represent your business.
It can be a bit tough to establish your brand, but if you put your heart on it, you can easily and effectively achieve it. Remember that competition is getting tougher and tougher these days, so you it's crucial that you put your business on top. You don't just need a good brand but a compelling one as well. Now, how do you create a good brand? Here are simple pointers to help you:
1 - Put your ideas in writing. You can brainstorm with your employees or friends in order to come up with good ideas. You can even do it yourself if you are confident of your skill. Start by putting your thoughts in writing. It doesn't have to be a novel or a serious write-up. Just scribble down whatever comes to mind. It will help if you start with the first thing that comes to mind. Surely, you already know what you do and what you can provide to your customers, so start with that. Then move on to the next important thing.
2 - Look at your marketing materials. It will help if you scrutinize your materials so you would know what is working and what doesn't. Those that don't work can be replaced. You can even get the feedback of your customers to determine what appeals to them. If you can go back and look at your old materials, that would be better. Make sure that you find reliable online printing services that will help you create materials that will promote your brand.
3 - Consider the thoughts of your customers. It's best if you can get testimonials or feedback from your customers. Don't disregard their opinion as this can help you improve your brand. Even if they provide you bad feedbacks, don't take them negatively. This will help you improve your business and create materials that will best represent you. Their insight will surely help you get the most out of your marketing campaign.
4 - Look at your competition. It's good that you look at your competitions to determine how you are doing compared to them. You can check out their website, business cards, brochures, and all other marketing materials they have. Look at how they tell their story and how they made their business stand out. You can get ideas from them on how to make your brand and your business better.
In whatever you do, make sure that you put your brand on top of your mind. Let your marketing materials reflect your brand well. There are printing services that will help you do that.
These easy and winning tips will allow you to keep your company's name in the lead of your costumers. For more wise tips, visit: online printing services.
Michelle Abreu has been writing articles online for about 2 years now in a printing company. You can also visit this website for more reviews about the best and the cheapest online printing services company wherein a variety of printing services can be apply to meet your custom printing needs.

The ABCs of Working a Room


Expert Author Lynn Ruby
Does the thought of networking strike fear in your heart? You're not alone. Not many people are thoroughly at ease walking into a roomful of strangers. Don't kid yourself - it's not easy for anyone. Yet if you can build some skills in this area, and learn some basic techniques, the process does become easier.
Prepare, Prepare, Prepare
Prior to attending a networking event, determine your goals. Do you want to meet someone specific whom you know will be there? Do you want to introduce yourself to three people in your line of work and spend some time talking with them? Or maybe your goals are simpler - you want to walk through the room without your knees knocking. If you never set any goals, you'll never know whether or not you've reached them. And you'll spend the last hour of the event wondering if it's okay to leave, or if you should stay and do something else. During an event once you've met your goals, go home! You've succeeded.
Other basics: 
  • Prepare your self-introduction
  • Bring plenty of business cards, and
  • Prepare some small talk.
Pretend You Are a Host - Not a Guest
During the event, take your focus off yourself, and place it squarely onto others. If you notice someone standing alone, walk up and introduce yourself. They will be grateful you did. It's amazing, but when you care about other people's comfort more than your own, your clumsiness and self-consciousness go away.
Handshakes
We all know to avoid giving a too firm or too limp handshake. How do you know if you're guilty of doing either? Test your handshake with a trusted friend or colleague. Let them tell you honestly whether your handshake is a bone crusher or is it a limp fish?
Some advice for the men: Some of you have been taught that it is impolite to offer your hand fist to a woman. Stop it! You are offending women by not offering to shake their hand. And women - if you encounter a man who does not offer his hand, offer yours immediately. It will gain you instant credibility.
Shaking hands with someone who is standing while you are seated places you in an inferior position. Stand up and offer your hand.
Nametags
Always place your nametag on your right side. It makes it easier for someone who is shaking your hand to simply look up your arm and remind themselves of your name.
Give Yourself a Break
As you put these skills to use, you'll discover that networking becomes easier. It may never be entirely fun for you, but give yourself a break. Set goals appropriate for yourself and feel good when you reach them.
Top 10 Networking Errors
1. Forgetting someone's name. 
2. Ignoring someone in your conversational circle. 
3. Talking to someone while your eyes work the rest of the room. 
4. Leaving the restaurant bill sitting in the middle of the table. 
5. Pointing out anyone else's etiquette error. 
6. Failing to offer your hand to anyone you are introduced to. 
7. Monopolizing someone's time at a networking event. 
8. Failing to follow up if you promised to do so. 
9. Eating or drinking too much. 
10. Socializing only with your own clique.
About the Author:
Lynn Ruby helps entrepreneurs who don't have a marketing department, create and implement marketing strategies - online and offline- to draw in new customers and grow their business.
Get your FREE copy of her e-book 18 Deadly Mistakes to Avoid With Your First Website at http://www.rubymarketingsystems.com
(c) Lynn Ruby - All Rights Reserved Worldwide