Looking to get a jumpstart on the competition for the next quarter? Have you decided that brochures might be the best way to get there? Then consider the below three ways to create the best brochure, ever. These tips will not only help you optimize just about any brochure marketing campaign, but will also teach you the marketing basics that can be applied to just about any marketing tactic.
Colors - Use colors that stand out to the eye. Many times this depends on the culture, and what they consider attractive. For most of us this could be bright red and blues. Also try contrasting these colors in interesting ways. Consider including them as background shapes, and try using a different color for each brochure panel. This not only helps in segmenting your three points into easily digestible points, but also helps in creating visual appeal so that your recipient is more likely to read it from start to finish.
Interesting Folds - Consider interesting folds. This can be achieved by a few different way. Consider going for a die cut brochure that unfolds into an unusual shape, or instead consider having each panel be spaced a little farther apart than the last. This will not only help you in standing out, but will also demonstrate your creativity.
Unusual Copy - Make that your copy speaks to your number one target demographic. This will help in communicating more effectively, and will also help in having them understand why, specifically, they should be using your product. So be sure that your copy takes the focus off of your business, and put the focus on the prospect, and what they can get from using your product or service.
When you're done creating your brochure, be sure that you get a second, third and fourth opinion. This will help you in future brochures, and will also help you in deciding how to best create all other marketing collateral such as your next flyers, banners and postcards.
Melanie Turner is a Business student at Columbia University. She is also a Researcher at Deloitte Consulting where she works with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with brochure marketing experts, copywriters, and professional designers to create marketing pieces for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
Article Source: http://EzineArticles.com/?expert=Melanie_C_Turner
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