Amongst all of the high profile brand names, mix of business employees and sales persons at industry events, there are trade show displays that project an awe that can make crowds gather. Professional displayers and event goers explain that ninety percent of the sales battle at an expo is to draw individuals into your trade show booth. So what is this glitz that everyone is talking about, and how does one incorporate it into their very own trade show booth to draw a crowd?
Incorporating Movement Into Trade Show Exhibits
It may sound silly, but movement is great way to catch a passerby's attention and draw them into a trade show booth. Much like a cat that may catch a moving mouse out of the corner of his eye, event goers are attracted in the same way. While visitors walk around and peek into all of the exhibit stands, their attention is easily captured by movement out of the corner of their eye.
This can be accomplished by using moving lights or colors that hit the flooring or walls. Another form of movement can come from the employees working within the stand itself. Instead of standing stationary, have them all consistently walking, moving, inviting individuals to come in and learn more about your product or service. Video is another great way to lure people into trade show displays.
Utilize Humor Whenever Possible
Some event goers may consider attending any show as 'work,' or a form of business. Any time a stand owner can incorporate humor into their display, it will attract visitors. People love to laugh, and they especially love to laugh with others. Make your display unique and funny, making others feel happy and leaving with a desire to work with those who had a professional yet interesting stand unlike any others.
Do The Trade Show Booth Giveaways Have Glitz?
Clearly, a big hit for any exhibitor is to give away free items and to host drawings. This is a common practice and, in some respects, is expected by visitors. To wow crowds and make them line up to visit an event stand, give away freebies or a grand prize with glitz.
Perhaps the free giveaways are something that a person could use every day, like a mirror keychain, encompassing the company's brand name and contact information. A glitzy giveaway grand prize could be a vacation for a few days, somewhere tropical, magical and inviting. These trips are often cheap to book during the off-season, but look expensive on a large television screen as a grand prize that anyone can win.
Giveaways and grand prizes are also a great way to obtain contact information from those attending the expo. This could be used later for mailings, or make connections with purchasing agents after the event is over.
Which Celebrity Will You Choose?
As difficult and expensive as it may sound, working a celebrity into any trade show booth enhances the brand quality tremendously. It's surprising how many celebrities are happy to make showings at events for a fee. Now, maybe Angelina Jolie and Brad Pitt will not be available, but another celebrity looking to make an extra buck just might take the time to promote your product or service via photograph, video or in person.
The pros at Skyline Houston are experts in designing crowd-attracting trade show displays in Houston. If your company is looking to wow potential clients with an innovative trade show booth in Houston or eye-catching trade show exhibits in Houston, visit their website to view a gallery of designs.
Article Source: http://EzineArticles.com/?expert=Chris_A._Harmen
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