Lighting within trade show exhibits can truly make or break the possibility of receiving a large crowd verses a small or non-existent crowd of people. When the goal is to attract as many buyers and business owners as possible, anything utilized that can draw more of a crowd should be incorporated into the trade show booth. Here are several tips to follow to make the most of lighting within trade show displays.
Dramatic Versus Conservative Lighting Options
A true professional can make both conservative and dramatic lighting work in the favor of any trade show booth. It is up to the marketing team in conjunction with that professional to create a design that works within the setting of the event location to achieve the desired look. A great rule of thumb is that even if the lighting is conservative, make sure it does not darken or leave any event stand lacking. A well-designed conservative lighting structure will still bring about light, just in a different and less overpowering way.
Dramatic lighting is good for dark event locations, including warehouses, shaded outdoor areas, or old buildings lacking in light already. It is surprising how much displays can get ignored without that wow factor in the brightness department.
Highlighting Points Of Interest Within Trade Show Exhibits
When money is invested into trade show exhibits, it is important to highlight areas of interest. This will draw potential clients' eyes to exactly what you wish to showcase. This could be photographs, graphics, signs, banners, or products.
Some booth owners choose to have the center of their event stand as the focal point, so that it creates a centralized energy spot for visitors to travel into. Others may choose to highlight the outskirts of their stand, so that individuals working at the booth can be illuminated as they hand out marketing information and freebies. Either way, working with a professional in the lighting business will truly give a sense of what needs to be done, and for what price.
When The Options Are Endless
There are so many available fixtures for trade show booths that it can be a bit overwhelming. Track lighting offers a more direct light on objects or pieces of the stand a company may wish to highlight. A white fluorescent may give off a nice overall glow that makes the stand appear comfortable and welcoming.
Colored bulbs represent another option when it comes to illumination, although they are not used as much now as they were in the past. Speak to your design consultant to see what is the most popular and effective and which options may work within your company's budget. When the options are endless, working within a budget and getting amazing results is quite possible.
Be Prepared
Be sure to scout out the event area prior to the show taking place. There may be a lack or abundance of outlets to use. There also may be restrictions on types of light bulbs or amount of lights that can be used. It's always better to be prepared than to have to alter a trade show booth moments before the event opening.
Interested in purchasing or renting a designer trade show booth in Fort Lauderdale? Skyline Miami offers the premier trade show displays in FortLauderdale as well as customized trade show exhibits in Fort Lauderdale. Visit their site today to improve sales and impress crowds at the next convention.
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