Postcards have traditionally been a great and successful tool for marketing, especially at events. They have been used to extend business with existing customers as well as for finding new ones. They still are as effective as they were, even though email marketing has taken the limelight. Folded postcards are what are used more and more these day instead of traditional single postcards.
Much of the advantage of foldable postcards lies with the fact that there is more space to write things or send across your message in other ways, such as beautiful designs. Also, this kind of postcard allows you to do something creative on it such as beautiful drawing related to your products or services. In other words, you can make your postcards more readable if they are of the foldover variety.
As with regular postcards, foldable postcards also come in a variety of shapes and sizes. There are also options when it comes to the material used and even feel when people touch these cards. Depending on what your intended purpose for the postcard is, you can choose from sizes ranging from 6 X 8½ to the large 18 X 11 postcards. The larger ones are great if you also want people some small forms.
If you are choosing these postcards for distributing in order to fill forms, you are better off using uncoated 10pt paper type rather than the thicker 14pt ones. That will make it easier for people to write on it. For all other purposes such as invitations or simple marketing, thicker ones are the more appropriate option. These folded postcards have gloss covers, which make them more attractive than uncoated ones.
Also, postcards that are foldable need not be the ones which are folded only once. The cards which can be folded cards offer even more space so that you can elaborate on your pitch and give a clearer message. That is not to say that simple foldable postcards are not as good. They are good for giving simple, clear and concise pitches.
When it comes to the finishing of the card, you can choose different finishes for the front size and the rear size, or rather then inner portion of the card. There are two primary ways of coating postcards - aqueous and UV gloss. Both these are effective in their own way. Even within these coatings, you can choose how much gloss you want on the cards.
Sometimes, you want the postcards delivered, but don't want the contents to be read by anybody other than the intended recipient. In that case, you can foldable postcard printing services to perforate the cards so that they can be torn off to see the contents. These can cost more than regular foldable post cards.
Foldable postcards are really, a very convenient way of marketing. Moreover, they are simpler for other people to like and thus for you to get responses from them. You just need to find the right printing service to order folded postcards for your business.
If you want a successful aids for your events you can use folded postcards and you can search for other postcards that you need in BusinessPrintingNeeds.com
Article Source: http://EzineArticles.com/?expert=Rupert_Weaver
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