Are you looking to freshen up your postcards and increase your conversion rates? Give these tips below a good read and try applying them to your next postcard marketing campaign.
1. Use High Quality Images and Graphics
Sadly, I have seen far too many postcard designs with poor quality images and graphics. With today's large amount of very affordable stock photo and images sites online, there should be no excuses for not using great quality imagery.
The better your images the more professional your postcards, promotions and brand will appear. If you are doing a large scale campaign you might want to look into having totally unique photos taken or graphics created, but there is nothing wrong with using stock images. Just make sure they have not been downloaded 1,000 times because many people might have already seen it in promotions.
2. Go Full Color Both Sides
Nowadays, everyone is on a tight budget especially when it comes to marketing campaigns, but sometimes it is good to do all you can do. With postcard designs this means going full color both sides. People love color and in these dull and dark times, a little color and a nice special offer can really brighten someone's day.
If you are printing in bulk, the added color can really pay off for not much extra cost overall. It gives your brand a better image and it will help your postcards stand out from the other postcards.
3. Be Unique
When it comes to marketing, the best businesses and marketing agencies always push the limits. You don't have to go crazy or spend a fortune, but sometimes something as simple as a die cut postcard in a unique shape that relates to your business can be enough to greatly increase your conversion rate or at least get you a few more clients that could turn your bad month into a great month.
You could also use special card stocks, special inks, special printing techniques or even just a wild graphic design. The only way to know if something will be a huge hit is to take the risk and try. Brainstorm a bunch of ideas and when the time is right and you have the money, give it a shot.
Just remember you will always have a ton of competition and direct mail marketing is returning in popularity so you need to make sure your postcard designs stand out in the mess of mail people get everyday.
When you are ready, check out High Quality Prints for all your professional and cheap postcard printing needs.
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