It goes without saying that the main focus of a convention is business, but that doesn't mean you can't sneak a little fun into your trade show exhibits! Attendees will walk by hundreds of trade show displays in a day, so it pays to put forth the extra money and effort to make your booth stand out from the crowd. What better way to do just that than to offer attendees a fun, entertaining game? A growing trend in the industry, games and attractions are the perfect way to offer visitors a break from the information overload they are likely experiencing. When done well, attractions can increase traffic to your trade show booths while also increasing your lead conversion rate. However, if executed poorly, they can prove to be an incredibly expensive distraction! Whether you choose a simple prize wheel or an elaborate video game station or photo booth, there are some important things to consider when including a game in your display.
Brand Games And Attractions Effectively
Games and attractions have come a long way since the days of the traditional prize wheel. While those beloved prize wheels are still effective today, you can also find a myriad of other games and attractions that can really generate some buzz around your trade show booths. It's no secret that branding is key when it comes to trade show booths. Fortunately, games can now be customized to incorporate your brand message, including colors, designs, and logos. Make sure your brand message is coming through loud and clear when attendees take their turn at your game. Be sure to visually incorporate your logo, company colors, and slogans, enabling attendees to clearly discern your brand message.
Provide Incentives And Engage Attendees
Give attendees a reason to play - and consequently, explore the remainder of your trade show displays. Offer a reward or prize for trying your game, and as always, choose a giveaway that is consistent with your brand message. Providing the most entertaining attraction is a fantastic way to increase interest and traffic to your booth, but this does little good if you don't engage visitors either before or after they play your game. Ensure that company representatives are prepared to capture the attention of visitors as they wait in line or as soon as they finish.
Promote Trade Show Exhibits Early
Don't wait until the show begins to start spreading the word about your exhibit - and your exciting games and attractions! Through social media and email messages, you can let attendees know about your display ahead of time, including the prizes you'll be giving away. This will peak their interest in your company and your exhibit before they even step inside the convention center. You might also consider new techniques in proximity marketing, including Bluetooth advertising technologies that will actually send a targeted message to any Bluetooth device within a specific proximity.
Keeping these tips in mind, you'll be able to generate buzz around your trade show displays and gain qualified leads at the same time.
Skyline Event Services offers unmatched trade show displays in Ohio. When you're ready to showcase your next game or attraction, turn to Skyline Event Services for the latest trade show booths Ohio attendees will be drawn to! To view a design portfolio featuring countless ideas for your next trade show exhibits in Ohio, visit their site.
Article Source: http://EzineArticles.com/?expert=Chris_A._Harmen
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