What did you feel when you last received sales letters or pamphlets from random businesses? Excited? Intrigued? Or maybe annoyed? With the growing popularity of social media and online marketing, direct mail has been the least choice of most business owners when it comes to marketing materials. Why? Because people these days no longer pay attention to ads they receive in their mailbox. They instantly assume that any mail or ad they receive is simply junk mail.
This is what businesses have to battle constantly. If they want to get their prospect's interest they have to do more than just send letters. Now, the question is what material they can use in marketing their business which will put then in front of keep for a long time. There are several choices. You can go with die cut business cards, social media, or you can try out one of marketing's hidden jewels, the door hangers.
Now, it's natural for you to ask what a hanger would do to your business considering that it is popularly used in hotel or inns to mark doors. The hanger's job may seem limited but once you see its function and the creativity you can do with it, you would realize its importance to your business. Why don't you include door hanger printing in your campaign today and see where it will bring your business.
Door Hanger Essentials
Door hangers are actually among the most inexpensive marketing tools you can use today. They are small and simple enough to do that even small businesses working on a limited budget can easily afford them. If done well, this simple tool can bring good response to you.
Of course, you have to come up with the perfect design and copy to make your hangers captivating. There are hanger templates you can use, but for a more catchy and impressive appeal, it would be best if you go for a custom design. Create your own design that you think fits best with your business. It's also crucial that you develop your own copy. Because there is only limited space on the material, make sure to keep your message short, clear, and to the point. If you are not familiar with the design and writing process, you can hire a trusted designer and writer to do the job for you.
Who can use the door hangers?
Small businesses can basically find a good use to hangers. Because they often have limited budget, these hangers would easily fit to their budget. Among them are bakery, home-based businesses, flower shops, inns, and many others. Aside from small businesses, large companies can also invest in this tool to widen their market reach.
Additional function
One great way to make your hangers interesting is to provide additional details on them. Perhaps you can add a coupon at the back, a list of your price rates, or a map to your store. These are simple but valuable details that your customers will appreciate. In fact, these additional details can be the main driving point that will encourage your customers and prospects to keep your hanger.
Have a professional printer print your hangers for you. They are the expert in the field, so they know how best to print your materials.
Martha Killian has been writing articles online for about 2 years now in a trusted printing company. You can also visit this website for more wise tips on door hanger printing and download free door hanger templates carefully crafted for your wide array application.
Article Source: http://EzineArticles.com/?expert=Martha_Killian
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