Thinking of creating your first brochure, but not sure how to go about it? The most important thing to do is it to stand out from the rest of the noise. As a result it is important to look at different ways to break away from the norm. For starters, look at your competitions' brochures and see if they typically use a standard template. Then try and stay away from that at all costs.
Below are a few design tips to get you started on the right foot.
Die cut- Consider going with a die cut pattern that speaks to your customers, and also your industry. This will help in getting some attention, and also help in staying above the fray.
Interesting Copy - Consider having some interesting copy that will not only speak to your target audience, but will entice them in some playful thoughts. You can do this by having the tone of the brochure be fun and playful. Inspire and create some intriguing thought process that will have them remember your company.
Imagery - the graphics that you use is of the utmost importance when it comes to being creative. The images should not only be properly branded, but each image should have a reason for being there. This is important in understanding as items taking up space on your brochure only clutter up your design.
Contrasting colors - Be sure that the colors you use have interesting contrasts. This not only helps you in getting more eyeballs to your brochure, but also helps in getting attention. So try a pink against a light grey, or a chic black and white contrast goes along way.
Folds - Try and think of what would entice you to open up a brochure. Instead of having all of the panels be equally spaced, try and have the panels unequally placed. This will peak interest and provide visual detail that shows your quality.
All of these brochure ideas are things that you can create on your own, or have a designer work with. The biggest take away from all of this is that you need to put yourself in the customer's shoes. What would most appeal to you?
Melanie Turner is a Business student at Columbia University. She is also a Researcher at Deloitte Consulting where she works with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with brochure marketing experts, copywriters, and professional designers to create marketing pieces for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
Article Source: http://EzineArticles.com/?expert=Melanie_C_Turner
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