Brochures are perhaps the most vital part to just about any marketing effort. They provide enough room to properly explain your business, and also provide the ease of mobility. They can be handed off to other prospects, and also can facilitate a conversation between prospects, and nothing beats word of mouth marketing.
Font and Copy - Both of these are extremely important. Many times brochures that are not living up to their full potential will have a font that does not match up with their current branding. The font might also seem elementary. So try to choose a font that is a serif font. Also, have copy that is intellectually appealing. Stimulate a specific thought process that will lead the prospect to want to buy your product or service.
Colors - Many times companies will use colors that they see as attractive, but will not take their current brand's color into consideration. This could be a detriment to not only your business, but a huge setback to customer retention. As a result, try to choose colors that are in line with your current branding, and also colors that stand out enough to stand out against the competition. This will help in getting the most eyeballs, while creating a visually appealing color scheme.
Shape - The biggest mistake that business owners make is the shape of the brochure. Many times, owners opt for the 8.5x11 size. Something that just about every business has used over the years. Instead try to go for a brochure that speaks to your customer. They will not only be attentive to your message, but will also be more likely to invest in your business. Using a die cut brochure also shows that you invest in communicating with your customers and that you care about reaching out to new ones.
Take a look around at some brochures floating in the market. You will easily be able to discern which brochure violates the above three rules, and which succeeds at not only being visually appealing, but also succeeds at attracting customers. Having these components satisfied will not only help you in getting additional customers but also retaining your current client base.
To save on your printing, start with what you already have - so look to your current clients and see where you can most effectively use their resources. They might be more willing to help in terms of graphics, copy and paper for your brochure.
Melanie Turner is a Business student at Columbia University. She is also a Researcher at Deloitte Consulting where she works with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has managed large scale in brochure printing for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
Article Source: http://EzineArticles.com/?expert=Melanie_C_Turner
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